Business is booming for Tribera as it grows its team…. Luke Addis joins the tribe


Since launching earlier this year, we’ve seen a massive uplift in business so we’ve reached out and recruited five specialists to join our tribe.

Luke Addis, Founder of Birmingham Updates, will be joining us as Social Director. Luke set up the news website back in 2011 when the Birmingham riots took place and changed the status quo of local news in the region. He also developed a successful partner network to help businesses gain coverage through the website. His addition to the tribe will impact social, digital and influencer clients with his wealth of knowledge and expertise, as well as managing and supporting on special projects.

Dani Osadicw has joined as Creative Director. Dani has 20 years of experience working with brands including Costa Coffee, Timberland and Adidas and she will be growing Tribera’s creative division. Client Development Manager, David Bailey, has also joined to help provide a seamless service to existing and new clients as they join the agency.

Due to significant growth in the content team, Sheridan Okey has joined as Senior Content Manager. Sheridan has previously worked at McCann and Cogent and has extensive experience in PR and social media on some of the UK’s biggest consumer brands. Supporting her is Content Assistant, Rebecca Halsey, who brings experience working with influencers and the media.

Luke, said: “After leaving Birmingham Updates I felt it was time for a fresh challenge. I have known Michelle a while and after meeting Fran and André, discussing the role and hearing their vision for Tribera and their growth trajectory, I knew it was the perfect fit. I instantly felt part of the team and love coming to work again and I’m genuinely excited to be joining Tribera. We can’t wait to unveil our plans over the coming months.”

Michelle added: “Luke is a leader in his field and having him join Tribera is a real coup for us, especially as he is so well known in the Midlands for his work. Since we launched, business has been booming and we have exciting clients already on our roster where we are demonstrating the power of bringing a fresh approach to digital content. Five new specialists have strengthened our team in a matter of months and we are now on the lookout for more of the brightest minds in content, PR and digital who want to join us in disrupting the market.”

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