The brief

To launch a brand new integrated campaign for Grenade, that increases brand recall, product purchases & new customer acquisition.

The approach

We planned and implemented a 360 campaign for the #SnackingRevolution from experiential to integrated offline & online media. We profiled brand and location audiences for key cross overs in creative recall and purchase motivations. We aligned the creative journey to provide sequential messaging at every customer touch point for a visual and audio Grenade takeover experience that drove consumers from sampling to purchasing in retailer stores.