We hit the ground running in March 2020 to support LloydsPharmacy with paid social activation, organic content calendar and video
We worked with the team to ensure relevant and trending topics were being discussed to keep up with the COVID responses. Our content team actively pushed PR to national and regional press as well as updating and creating new social media content.
There was a lot of reactive activity as the news was changing so quickly but we were agile and kept all content relevant to the news agenda. Successes included video content for use in boosted organic activity and paid social campaigns to drive conversion.
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