The brief

This year, we were appointed by Swoon, the luxury furniture company, as their digital PR agency to expand their brand awareness and gain quality backlinks to their website to improve their SEO and drive conversion.

In this competitive space Swoon needed to increase their share of voice against brands like made.com, swyft etc so it was our job to drive consumers to their website and convert.

Objectives
• Position Swoon as the retailer of choice for luxury furniture
• Create high quality back links for its ranges
• Increase traffic to the website, dwell time on site and convert to sales

The results

Results/evaluation to date:
• 396 quality backlinks from national and consumer high domain authority websites
• 392 national and consumer online pieces
• Total reach 38,040,937 million
• Based on previous 5 months, website traffic increased by 17%, page sessions were up by 40% and transactions increased by 3%. Home and lifestyle media drove the most conversions of all backlinks.
(Feb/June 21)