The Works

Christmas campaign and limited edition Monopoly

The brief

To launch The Works new Christmas campaign and promote the new 'Monopoly - Eastenders edition' which was exclusive for Christmas.

The approach

We planned and implemented a Christmas campaign to launch their Christmas lines as well as promoting the new Eastenders edition of the famous Monopoly game. The Works had their best Christmas ever in terms or sales and we helped by getting press in Digital Spy, Daily Star, heart, Metro, The Sun as well as other publications.

“Tribera are a multifaceted agency offering digital services, creative design and a strong PR function so they have the ability to develop projects to their max using analytics and real time consumer insight. I worked with them predominately on increasing brand awareness and consumer perception through PR and utilised their creative services to enhance the customer journey and embark on a rebrand project. The team are agile, responsive and extremely fun to work with, going above and beyond to deliver tangible results. It was great to see them grow exponentially over the last 12 months and I wouldn’t hesitate to recommend them.”

Initial results

201 press features, 100% positive sentiment, 493,526,828 total reach


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