We were given the brief of driving the email database from 39k to 58k with a campaign called Australia Roadtrip. But COVID happened and that plan soon got shelved. So we looked for the opportunity for the brand, and 2020 was the year of home improvements. So we flipped the idea and created the HomeFix campaign where one lucky person could win £10,000 with bundles of other smaller prizes.
• Drove over 2.5 million total reach across the campaign.
• Youtube ad generated 122k views
• Generated over 20,000 leads/sign ups to the competition
• Last competition campaign ran for 12 months and we
smashed the results of that over a 5 week period.
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