The brief

To support WMT/LNR with their new campaigns encouraging people back to their stations after the COVID pandemic, promoting the schemes and internal changes they created.

The approach

We worked with their team to create new videos and animations showcasing the changes WMT/LNR have implemented since COVID and showcased to their customers how safe it was using their stations and trains. The creative team designed new animation videos, recorded and edited their new 'We're ready, when you're ready' campaign and worked with the team on other projects to promote across social media and other digital routes. The content team also worked closely with the client to promote the changes and maximise exposure across all PR channels including national and regional press and local community groups.