Tribera takes a walk on the wild side, welcoming ‘the Bear Grylls Adventure’ to the tribe

Less than a year since our launch, we’ve added yet another exciting new client to our consumer portfolio – The Bear Grylls Adventure.

Operated by leisure attractions giant, Merlin Entertainments and Bear Grylls Ventures, The Bear Grylls Adventure boasts 10 nerve-wracking and adrenaline-rushing activities for visitors including FearZone, iFLY Indoor Skydiving, and Europe’s highest outdoor free-roam ropes, putting even the bravest thrill-seekers to the test.

Having the option to tailor the fear-inducing adventure to suit your preference, guests can look forward to a day of racing heartbeats and once-in-a-lifetime experiences, something we aim to capture with our marketing efforts.

With our extensive experience working with some of the biggest brands in the UK and Europe, alongside similar high-profile leisure and lifestyle clients, The Bear Grylls Adventure was already a natural fit for us.

Sarah Whittaker, senior marketing manager at Bear Grylls Adventure, said of the partnership: “In 2020, The Bear Grylls Adventure is preparing for dramatic growth, so the team was looking for an agency that shared our drive and enthusiasm to help us reach targets, along with the knowledge to help us get there.

“With their passion and understanding of the digital and content landscapes, we’re thrilled to be welcoming Tribera to our extended team and look forward to the successes that will come with this collaboration.”

As part of the recently secured contract, we’ve been tasked to run a number of The Bear Grylls Adventure’s marketing activities including national and regional consumer PR, trade PR, PPC, and paid social.

Michelle Ivins, managing partner, and content lead at Tribera, said: “Tribera is joining forces with The Bear Grylls Adventure and we’re ready to take on the challenge!

“From press events with big-name attendees, online content to drive sales to the attraction and collaborations with the most in-demand influencers, we’re preparing for an action-packed year with BGA to put them on the Midlands map for the best action-packed day out.”

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