We are thrilled to announce we have have expanded our client base and added another exciting new brand to our impressive leisure portfolio – The Gleneagles Hotel.
Located in picturesque Scotland, Gleneagles – affectionately known as ‘The Glorious Playground’ – is recognised for its overall luxurious hotel experience and world-renowned golf courses.
After a three round competitive pitch against multiple agencies, Tribera will be responsible for organic social media and Digital PR for the five-star hotel, continuing to appeal to its tribe of loyal customers, as well as attracting a new cohort of consumers booking the hotel for leisure or corporate bookings.
Winners of the Best Hotel in the World in The Times and The Sunday Times Travel Awards 2020, the overarching focus across all marketing channels is to ensure Gleneagles is recognised as one of the most desirable resorts in the world, beyond golf – and the exciting new partnership with Tribera will do just that.
Fran Nolan, Managing Director, at Tribera, comments: “We have all admired the Gleneagles brand for many years, so we are over the moon to now be involved with their future journey.
“We answered the brief with strategy that merged market and consumer insight to ensure our thinking, approach and creativity resonate with the target audience. The service the hotel offers is so personalised, it really is something special for anyone staying there. We can’t wait to be part of their exciting growth plans, which includes the launch of a new Gleneagles Townhouse concept in Edinburgh.”
With our extensive experience working with some of the biggest and most exciting brands in the UK and Europe, such as Costa Coffee, Merlin Entertainments, Swoon and Grenade®, we are looking forward to putting hospitality back at the forefront of customers minds after the COVID-19 pandemic.
Jane McGee, Commercial Director at Gleneagles, said: “The Gleneagles brand, although over 100 years old, has a great track record for innovation. We like to provide the best experience in the world and therefore we must always be challenging what we do and pushing for better at every customer touchpoint.
“It’s important to us to choose an agency partner that fully understands the brand but also brings something new to the party. Tribera showed that they approach content very differently to other agencies and we were impressed with the way they can engage customers with meaningful interactions that lead to a deeper more lasting relationship with our brand. We cannot wait to see what the relationship brings in the forthcoming months.
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